Your stand will be ready 24 hours before the exhibition starts thanks to COM2COM. But a lot has to be done to meet your deadline. What do you need and when should you start thinking about your next event?
Preparing for a successful exhibition involves a wide range of activities, from getting the right insurance to ordering internet connections, pens and a stapling machine. Below you will find a monthly overview of items you shouldn’t forget.
12 months before the show
Do you plan to be present (again) at an exhibition? Register now, define the products or services you want to highlight and the budget you want to make available.
9 months before the show
Let the organisation know what kind of stand you want to order (standalone stands are more expensive than a booth in a row) and how big your stand will be.
6 to 3 months before the show
Let your customers know that you are taking part at the exhibition and already give them the opportunity to make an appointment. Discuss an initial design for the stand with the exhibit builder.
2 months before the show
After making any necessary adjustments, give your final approval for the building of your stand.
6 to 8 weeks before the show
Order all the connections and services that you require from the exhibition organiser.
4 weeks before the show
Take care of insurance contracts and prepare a stand duty roster.
2 weeks before the show
Collect everything you will need for your stand: tableware, cleaning products, office stationery, etc.
Up to 2 weeks after the show
Evaluate the results of the exhibition by analysing sales and/or leads, and assess whether you will participate again next year.